Sunday, 12 July 2026
FROM PROTECT THE WILD. ROB POWNALLIS OPPOSING FARAGE AS A FOX.
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Front cover of Britain’s most read paper
Things we love to see!
ROB POWNALL
JUL 10
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We just got the front page of the Metro. A fox, on the cover of Britain’s biggest paper, making the exact argument we’ve been making for years: Farage isn’t anti-establishment, he’s pro fox hunting, and those two things cannot both be true.
Metro is the biggest paper in the country. 2.5 million people read it every day. That’s how many saw this today, for free. A full page ad in Metro costs upwards of £45,000. The front page alone would cost a quarter of a million. We got both, plus a full feature inside, without paying a penny, because the story stood up on its own.
The inside piece let me say it straight: “You cannot get any more establishment than Farage, who supports fox hunting. How can you claim to be this man of the people, while supporting pastimes that involve ripping apart animals?” That’s the whole campaign in two sentences, printed in the paper more people read on their commute than anything else in Britain.
Then the Telegraph ran it too. Never thought I’d see the day. They went back through Farage’s own words from Boxing Day, when he said you might as well ban walking dogs in the countryside because Labour were “authoritarian control freaks” for moving to ban trail hunting. They laid out Reform’s manifesto commitment to protect country sports, and Braverman defending the loophole in the Commons. That’s not us saying it. That’s the Telegraph, printing the paper trail in their own words.
LBC and the BBC have picked it up since, both having to actually explain why a bloke in a fox costume is standing against Farage. Every time they do, hunting’s back in the conversation. That timing matters. The government’s just come out of its consultation on ending trail hunting and is deciding right now how far to go. Every headline like this is a reminder that this issue is toxic, that the public’s paying attention, and that finishing the job properly is the popular thing to do, not the risky one.
On the vote splitting point, because people keep understandably raising it: I got 18 votes in Makerfield. There are now close to a dozen candidates standing in Clacton. I am not asking anyone to vote for me. I’ve said that from day one. This was never about winning a seat. It’s about making sure that every time Farage tries to sell himself as the outsider, someone’s stood there in a fox costume reminding the country he’s spent his career defending the hunt.
None of this happens without people backing it. If you want British wildlife staying in this conversation for the rest of the by-election, become a monthly donor
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