FROM PROTECT THE WILD — AN UPDATE ON WHAT THEY DO AND A REQUEST FOR DONATIONS

Forwarded this email? Subscribe here for more Help me build the largest wildlife protection movement in Britain ROB POWNALL APR 16 READ IN APP I’m going to be completely honest with you. Things are bad. Animals are still being hunted, shot, trapped and killed across this country every single day. Most of it happens out of sight, without consequence, and if I’m honest, I’ve been sick of watching it for years while so many of the organisations that are supposed to be protecting wildlife just don’t act with the urgency that’s needed. Everything feels too polite, too careful, too focused on not upsetting the wrong people, while wildlife continues to suffer and decline. We cannot afford that anymore. I need your help to build the largest wildlife protection movement in Britain. Not for the sake of it, but because that is what it will take to actually force change. That’s why I set up Protect the Wild in 2020. I wanted to build the kind of organisation I would support. One that says things clearly, doesn’t sit on the fence, and actually does things. And right now, things are starting to move. In the last couple of weeks, I’ve sat down with the Defra minister and challenged them directly on the badger cull, making it clear that the government knew it was never working and hearing first-hand that the cull will be ending. At the same time, I’m running for Scottish Parliament to raise awareness of the Guga hunt, which has already led to over 30 pieces of press coverage in just two weeks across virtually every major Scottish paper. Yesterday we asked you to respond to the public consultation on hunting, and at the time of writing this over 11,000 of you have already done it. All while our content has been seen by over 15 million people in that same period. A couple of years ago, numbers like that would have taken months of constant effort to even get close to. Now it’s happening in days. That doesn’t happen by accident. But we are under no illusion. Animals are still being killed and ignored every single day. That hasn’t changed. What has changed is that we are starting to build something that can actually fight back. We are doing all of this on an annual budget that some organisations bring in every month. I’m proud of what we’ve achieved with that, but it also shows what is possible if we scale this properly. Right now, just over 7,000 people are backing us financially on a monthly basis, and everything we’ve done so far has been built off that. Not big donations from a handful of people, but thousands of people contributing a small amount each month. A few pounds. No one stretched. But together, it adds up to something that has real weight. Become a monthly supporter That’s how we brought in a full-time campaigner for Scotland. That’s how we’ve driven over 250,000 signatures on ending the Guga hunt, secured regular national press coverage, and pushed this issue into the spotlight. This is not abstract. This is what impact looks like. And this is just the start. This email is going out to 238,560 people. If even a small fraction of you decide to chip in £2.50 a month, it completely changes what we’re capable of. Our goal is to reach 10,000 monthly supporters. Not as a vanity number, but because that’s the point where this becomes very difficult to ignore, where we can properly scale investigations, campaigns and political pressure. If you’ve read this and you’re thinking this is exactly the kind of organisation you want to support, then join us. Let’s get to 10,000. Be one of the 10,000 PS. I know many of you reading this already support us financially, buy from our shop, or simply aren’t in a position to give right now. Thank you. It genuinely means a lot. We use Substack because it allows us to reach hundreds of thousands of people at no cost, but it also means we can’t filter emails like this for existing supporters. I hope you don’t mind hearing from me again. SHARE LIKE COMMENT RESTACK © 2026 Protect the Wild Protect the Wild, 71-75 Shelton Street Covent Garden, London, W2CH 9JQ Unsubscribe Start writing