The power of animations for animal rights For over a year, we’ve had the privilege of collaborating with the exceptionally talented Ben Sinclair to create more than a dozen impactful animations. These pieces have tackled topics ranging from hare coursing and stag hunting to fox hunting and the badger cull. Along the way, our work has garnered an incredible 40 million views! This week, I took a moment to reflect on what has made these animations so successful in connecting with new audiences and why we’re committed to using art as a powerful tool to expose the abuse of wildlife. If this resonates with you, be sure to check out our latest video below! |
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